How It Works
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We meet live every Friday at 12:00 PM ET for 90 minutes.
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Can’t make it live? Every session is recorded and available for 14 days, so you can watch the replay on your own schedule.
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We’ll use your real marketing throughout the program, so you can apply what you learn to the work you are already doing.
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Every participating practice also receives a private 60-minute session with me. We will pinpoint the part of your marketing that needs the most attention. You’ll leave knowing where to focus first and what needs to change.
Marketing Power Skills for Dental Practices
Not seeing enough patients from your marketing? Whether you use an agency or do it yourself, learn what’s working and what needs to change.
Marketing Power Skills is a live, online program built for dental practices that want better results without becoming full-time marketers.
In 6 weeks, you’ll learn the marketing skills that matter most to growing your practice. Everything you need to make better decisions and get better results, without wasting time on skills that don't matter.
You’ll also learn where AI can save time, where it can hurt the work, and how to use your data and reporting to see what is actually turning into patients and revenue.
"You can outsource your marketing execution, but you should never outsource basic understanding."
Meet Your Instructor
Christie Perry Braykovich is an award-winning marketer who leads agencies and in-house teams to do their best work—driving record-breaking results for medical and dental practices and some of the world’s most iconic brands.
Billions in Research & Ad Spend
Superbowl Campaigns
Effie Awards Judge
StoryBrand Certified
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Curriculum
The exact marketing skills you need for your dental practice. You do not need to become a marketer but you do need to know what good marketing looks like.
Week 1
Make Sense of the Numbers
Learn which numbers matter, how to read reports and interpret data beyond what your agency provides. You'll see if your marketing is actually producing patients and revenue and where to focus next.
Weeks 2 & 3
Understand Every Channel
Learn the basics of Paid Search, Google Ads, Meta Ads, AI, SEO, Organic Social Media and Email marketing to know where your time and money belong.
Week 4
Fix Your Marketing Before You Spend More
Analyze your current advertising, landing pages and website to identify weak creative and unclear messaging gaps that prevent patients from choosing your practice.
Week 5
Get Out of the Race to the Bottom. Help More Patients Say Yes
Learn how to attract premium patients who value expertise over the lowest price. Increase close rates by using the marketing funnel to build trust and answer objections before the consultation begins.
Week 6
Maximize Your Marketing Team
Learn where AI fits and how to get better results from your agency or optimize your in-house team's efforts.
Frequently Asked Questions
Who is this course for?
Marketing Power Skills is for dental practice owners and team members who are spending money or time on marketing but not seeing enough patients. It is also for practices that want to compete without lowering prices, understand which numbers matter, and improve their marketing without becoming full-time marketers.
Do I need to be good at marketing already?
Absolutely not. The program is built for practice owners and team members who want to make better marketing decisions without investing the time to become an expert marketer.
What if I already use an agency?
That is one of the main reasons to join. You’ll learn how to tell if the work is good, how to get better results from your agency, and when it may be time to make a change.
What if we do our marketing in-house?
You’ll learn what deserves your team’s time, what good work looks like, and where outside help may be worth paying for.
What if I can’t attend live?
Every session is recorded, and you’ll have access to the replay.
Will this help with Google Ads, Meta, SEO, and the other channels we use?
Yes. You’ll learn the basics of the major channels so you understand what each is for, what good looks like, and where your time and money belong.
Will this help us get more from the patients we already have?
Absolutely. We’ll look at the marketing that happens before the consult so patients arrive with more trust, more understanding, and more reason to move forward.
Will this help me compete with DSOs without lowering my prices?
Yes. You’ll learn how to make your practice more compelling to patients who care about expertise, experience, and outcomes—not just the lowest price.